Marketing Officer

Department: Marketing AK

It is the expectation of the role that the Marketing Officer will demonstrate commitment to the strategic development of the school.

The Marketing Officer at Doha British School is expected to be energetic, enthusiastic, flexible and innovative in their approach to their work. He/she should be a forward-looking person committed to providing quality service to the schools at Ain Khaled and Wakra. S/he should also be committed to his/her own continuing development.

This job specification may be individualized at any time in consultation with the post holder.

Job Details

In consultation with the Head of Marketing & Communications, the Marketing Officer will:

  • Plan and execute outward-facing initiatives that enhance the visibility and public reputation of DBS
  • Organise and manage activities with internal stakeholders that support student admissions and achieve improved brand awareness of DBS
  • ensure internal processes clearly support and facilitate communication between and among Artan Business Units and DBS
  • Deliver various special projects as required.
  • Work closely with Marketing team of Artan Holding in managing the expectation in Marketing activities



Specific responsibilities to advance these priorities


Marketing strategy

  • Brand management of our ‘presence’ on the web and in print
  • Setting priority marketing objectives for each school for the year
  • Ensuring the marketing mix supports key objectives


Marketing planning

  • Ensure the marketing mix is budgeted and supports key objectives
  • Media buying. Key account management with major media accounts in Doha, to obtain maximum exposure, quality and value for money through external promotion across different media
  • Supplier management for tasks to be done internally, eg layout, or web updates. Manage the school’s relationships with the website developer, photographers, graphic designers and printing firms
  • Budget management and reporting for each school’s marketing budget for the year
  • KPIs management of the return on marketing investment made by the school
  • Use of social media metrics (qualitative and quantitative dats from social media platforms) to evaluate and improve the effectiveness of DBS’ public presence
  • Target specific activities and campaigns to support admissions at the schools
  • Organise, conduct, analyse and report on, annual stakeholder surveys
  • Build relationships with the business community and seek suitable sponsors for nominated school activities.


Regular media management

  • Social media /print/ mixed media management, using a ‘grid’ or schedule of activities and associated content based on the school’s calendars
  • Manage refreshed content for the DBS website
  • Manage refreshed content for DBS social media in collaboration with academic staff
  • Maintain the DBS brand through internal quality control of the website, social media pages and regular communications.


Internal processes and communications

  • Maintain, in liaison with the Head of Marketing & Communications, Principal, Heads and Head of Corporate Services, calendared events for the school on an annual, termly and weekly basis
  • Meet Senior Leadership regularly to communicate marketing successes and discuss KPIs
  • Meet staff in charge of generating marketing collateral, and set up internal processes to timeously and efficiently translate this collateral into marketing messages
  • Undertake quality control of all communications from the school including newsletters, notices, reminders and social media updates
  • Assist in distribution of emails, mailshots and SMS messages as needed for Admissions and other requirements.
  • Maintain a list of staff and suppliers who can assist with important tasks, eg photography, video, media postings
  • In liaison with the Vice Principal, maintain the school’s policies regarding social media use by students, teachers and the Friends of DBS
  • Maintain central control over social media groups and their content. Check these for appropriateness. Moderate postings on social media.


Intellectual property rights management and data privacy management

  • Keep a set of high-resolution images of DBS logos and brands and train staff in their consistent use
  • Agree, communicate and maintain common editorial and graphic standards across school publications for branding reputation and integrity
  • Assist staff to apply communication standards by developing simple templates, toolkits and guides
  • Copyright management of key intellectual property, eg ensuring logos or designs are registered or protected, and that plagiarism does not take place


Special projects

  • In liaison with the Head of Marketing & Communication & Principal, plan for and organize special projects such as the yearbook, the graduation ceremony or new websites.
  • Strong interpersonal and communication skills;
  • Flexible; must be able to multitask ;
  • Must be organized with handling documentation;
  • Computer-literate;
  • Quick learner;
  • Bilingual Arabic and English;
  • Understanding about UK National Curriculum highly desirable;
  • Have an understanding of the UK Data Protection Act and its implications on school data;
  • Have an understanding of numerical data and the ability to provide meaningful analysis of results;
  • Show attention to detail, self-motivation and a desire for excellence;
  • Demonstrate strong time management skills and an ability to prioritize workload to meet deadlines;
  • Have the ability to work with limited supervision and utilize initiative;
  • Effective inter-personal skills and excellent written and verbal communication skills;
  • Resilient with drive and a purposeful approach.
  • College or University graduate.
  • Minimum 5 years’ experience in marketing and communications or public relations
  • Digital marketing or website management and/or evaluation
  • Use of social media in a business/organisational setting
  • An eye for good design and the ability to produce well-formatted documents
  • Excellent English language writing and editorial skills
  • Ability to create content as well as identify and generate creative story / case study ideas
  • Traditional branding techniques
  • Experience in an independent school environment
  • Website related technical skills not essential but would be an advantage
  • Graphic design capacity or use of desktop publishing packages
  • Managing an image library
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