Marketing Officer

In consultation with the Head of Marketing & Communications, the Marketing Officer will:

• Plan and execute outward-facing initiatives that enhance the visibility and public reputation of DBS
• Organise and manage activities with internal stakeholders that support student admissions and achieve improved brand awareness of DBS
• ensure internal processes clearly support and facilitate communication between and among Artan Business Units and DBS
• Deliver various special projects as required.
• Work closely with Marketing team of Artan Holding in managing the expectation in Marketing activities

Specific responsibilities to advance these priorities

Marketing strategy

• Brand management of our ‘presence’ on the web and in print
• Setting priority marketing objectives for each school for the year
• Ensuring the marketing mix supports key objectives

Marketing planning

• Ensure the marketing mix is budgeted and supports key objectives
• Media buying. Key account management with major media accounts in Doha, to obtain maximum exposure, quality and value for money through external promotion across different media
• Supplier management for tasks to be done internally, eg layout, or web updates. Manage the school’s relationships with the website developer, photographers, graphic designers and printing firms
• Budget management and reporting for each school’s marketing budget for the year
• KPIs management of the return on marketing investment made by the school
• Use of social media metrics (qualitative and quantitative dats from social media platforms) to evaluate and improve the effectiveness of DBS’ public presence
• Target specific activities and campaigns to support admissions at the schools
• Organise, conduct, analyse and report on, annual stakeholder surveys
• Build relationships with the business community and seek suitable sponsors for nominated school activities.

Regular media management

• Social media /print/ mixed media management, using a ‘grid’ or schedule of activities and associated content based on the school’s calendars
• Manage refreshed content for the DBS website
• Manage refreshed content for DBS social media in collaboration with academic staff
• Maintain the DBS brand through internal quality control of the website, social media pages and regular communications.

Internal processes and communications

• Maintain, in liaison with the Head of Marketing & Communications, Principal, Heads and Head of Corporate Services, calendared events for the school on an annual, termly and weekly basis
• Meet Senior Leadership regularly to communicate marketing successes and discuss KPIs
• Meet staff in charge of generating marketing collateral, and set up internal processes to timeously and efficiently translate this collateral into marketing messages
• Undertake quality control of all communications from the school including newsletters, notices, reminders and social media updates
• Assist in distribution of emails, mailshots and SMS messages as needed for Admissions and other requirements.
• Maintain a list of staff and suppliers who can assist with important tasks, eg photography, video, media postings
• In liaison with the Vice Principal, maintain the school’s policies regarding social media use by students, teachers and the Friends of DBS
• Maintain central control over social media groups and their content. Check these for appropriateness. Moderate postings on social media.

Intellectual property rights management and data privacy management

• Keep a set of high-resolution images of DBS logos and brands and train staff in their consistent use
• Agree, communicate and maintain common editorial and graphic standards across school publications for branding reputation and integrity
• Assist staff to apply communication standards by developing simple templates, toolkits and guides
• Copyright management of key intellectual property, eg ensuring logos or designs are registered or protected, and that plagiarism does not take place

Special projects

• In liaison with the Head of Marketing & Communication & Principal, plan for and organize special projects such as the yearbook, the graduation ceremony or new websites.

• Strong interpersonal and communication skills;
• Flexible; must be able to multitask ;
• Must be organized with handling documentation;
• Computer-literate;
• Quick learner;
• Bilingual Arabic and English;
• Understanding about UK National Curriculum highly desirable;
• Have an understanding of the UK Data Protection Act and its implications on school data;
• Have an understanding of numerical data and the ability to provide meaningful analysis of results;
• Show attention to detail, self-motivation and a desire for excellence;
• Demonstrate strong time management skills and an ability to prioritize workload to meet deadlines;
• Have the ability to work with limited supervision and utilize initiative;
• Effective inter-personal skills and excellent written and verbal communication skills;
• Resilient with drive and a purposeful approach.

• College or University graduate.

• Minimum 5 years’ experience in marketing and communications or public relations
• Digital marketing or website management and/or evaluation
• Use of social media in a business/organisational setting
• An eye for good design and the ability to produce well-formatted documents
• Excellent English language writing and editorial skills
• Ability to create content as well as identify and generate creative story / case study ideas
• Traditional branding techniques
• Experience in an independent school environment
• Website related technical skills not essential but would be an advantage
• Graphic design capacity or use of desktop publishing packages
• Managing an image library